In 1981 five independent retailers specialising in wool carpet met to discuss the possibility of forming a group in order to strengthen their businesses against increased competition. As a result, the WoolSet group was born.
By 2013 the group had grown to 20 independent member retailers across Australia and in the same year was acquired by Australia’s most progressive retail floor coverings group Newfurn, parent company of Choices Flooring.
Since the acquisition the group started to solidify its position within the market, growing its footprint and product offering, which included the launch of exclusive product ranges across carpet and hard flooring categories, including The International Wool Collection, Oasis and The Manhattan Collection.
However, as consumer lifestyles continue to evolve the relevance of the WoolSet brand started to diminish. As a result in 2017 the group re-branded to Style Flooring & Interiors, enabling them to re-connect with consumers and provide a solid platform for future growth.